“Just Keep It Real” (JKIR) is a multifaceted organization dedicated to empowering youth and preventing violence. Through its core entity, subsidiary organizations, and educational initiatives, JKIR provides youth with the tools and support they need to navigate challenges and make positive choices. Notable individuals like Lionel Tate, Ben Harper, and Magic Johnson have played crucial roles in shaping JKIR’s mission. The organization utilizes diverse media outlets, including its magazine, radio, TV, podcasts, and social media platforms, to amplify its message. JKIR actively engages in key events, such as Bullying Prevention Awareness Month and National Youth Violence Prevention Week, to raise awareness and inspire action.